Example
      20       3
Product
Purchase
Service
       3
       3
       3
       3
Unsatisfied
Satisfied
Very Satisfied
Unsatisfied
Satisfied
Very Satisfied
Unsatisfied
Satisfied
Very Satisfied
Unsatisfied
Satisfied
Very Satisfied
       2       2       1       1
       2       2       2       2
       1       1       1       1
       1       0       2       2
       2       1       0       2
       2       2       2       1
       1       1       2       0
       1       0       2       0
       2       1       2       2
       2       2       2       2
       0       0       1       0
       1       1       2       2
       2       2       2       2
       1       1       1       1
       1       0       2       2
       2       2       0       2
       2       2       2       1
       1       1       2       0
       1       0       1       2
       2       2       2       2
       2
       2
       3
Variety of products
Quality of products
Communication
Company reputation
Guarantee
Delivery
Complaint handling
       3
       3
       3
       3
       3
       3
       3
Unsatisfied
Satisfied
Very Satisfied
Unsatisfied
Satisfied
Very Satisfied
Unsatisfied
Satisfied
Very Satisfied
Unsatisfied
Satisfied
Very Satisfied
Unsatisfied
Satisfied
Very Satisfied
Unsatisfied
Satisfied
Very Satisfied
Unsatisfied
Satisfied
Very Satisfied
       2       2       2       2       2       2       1
       2       1       0       1       2       1       1
       1       0       0       0       1       0       1
       0       0       0       2       1       2       0
       2       2       0       0       1       2       0
       2       0       1       1       1       0       1
       1       0       1       0       0       0       0
       0       0       2       2       2       2       1
       2       2       2       2       2       2       1
       0       2       2       0       2       0       1
       0       0       1       1       0       0       0
       2       2       2       2       2       2       1
       1       2       1       0       0       2       1
       2       2       0       1       1       1       0
       0       0       1       1       1       1       0
       2       2       0       0       1       0       1
       2       1       1       2       0       1       0
       1       2       2       1       0       0       0
       0       0       2       2       2       2       1
       2       2       2       2       2       2       1
